Marketing Mix Decision Analysis Free-Samples Myassignmenthelp

Question: Discuss about the three Product level Layer. Answer: The three products level are core product, actual and Augmented products. The customer often think the product is what they physically buy in the market. The first product is the Core product which is the non-tangible one. The core product is the benefit a consumer will gain from the actual product. The benefits of the product which makes it more valuable to the consumer is the core product. The Actual product is the physical product that the customer purchase. This is the tangible product. The actual product is the what the consumer buy in the shop, the product that they can test and provide feedback about .The Augmented product is tailored services or products given to a consumer after purchasing the product. The Augmented product include the warranty, customer services support, and free transportation of the product and after- sales services. The augmented product are meant to give customer satisfaction about the product. They are the benefits of a customer after purchasing the pr oduct. The XYZ Calm drink is both a health benefit to the consumer and it has a sweet taste. The core product of XYZ is the it gives the consumer a good feeling after tasting it and it also gives health benefits to the consumers. The health benefits will attract more customer than the sweet taste. Most consumer believe in products which make them live healthy. The brand name of the product should be associated with health. The product will be very competitive in the market since most soft drinks do not give health benefits in fact most of the risk the consumer health after consumption. Rivalry has constrained private venture to get a site since the vast majority of the contenders have sites .The organizations utilize site to speak with potential clients or existing clients' .The site helps the independent venture to rule in the global markets by interfacing with new clients, which empower the independent company to extend and develop. Expanded rivalry for the nearby market has constrained the private company to construct a site to interface with more potential clients both locally and globally, bringing about increment in deals. As indicated by (Black, 2013), 70 percent of clients like to shop online for item and administrations which spares them time and cash to travel. A site spares both the business and the client time and cash since the clients can make coordinate buys online with help of the web based business stage choice. A private venture with a site makes the organization look refreshed and more dependable. The site gives business validity, which is the capacity to be found. The first product is the Core product which is the non-tangible one. The core product is the benefit a consumer will gain from the actual product. The benefits of the product which makes it more valuable to the consumer is the core product. The Actual product is the physical product that the customer purchase. This is the tangible product. The actual product is the what the consumer buy in the shop, the product that they can test and provide feedback about .The Augmented product is tailored services or products given to a consumer after purchasing the product. The Augmented product include the warranty, customer services support, and free transportation of the product and after- sales services. The augmented product are meant to give customer satisfaction about the product. They are the benefits of a customer after purchasing th e product. The XYZ Calm drink is both a health benefit to the consumer and it has a sweet taste. The core product of XYZ is the it gives the consumer a good feeling after tasting it and it also gives health benefits to the consumers. The health benefits will attract more customer than the sweet taste. Most consumer believe in products which make them live healthy. The brand name of the product should be associated with health. The product will be very competitive in the market since most soft drinks do not give health benefits in fact most of the risk the consumer health after consumption References Gerber, S. (2015). ways of gathering meaningful data about your customers. Pride, W. M., Ferrell, O. C. (2017). Foundations of marketing. Stamford, Conn: Cengage learning. Kurtz, D. L. (2012). Boone Kurtz contemporary marketing. Mason, OH: South-Western Cengage Learning. Good small business guide 2013: How to start and grow your own business. (2013). London: A. C. Black.